The development direction of rice cooker tends to be humanized, healthy and healthy
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- Time of issue:2021-12-30 11:43
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(Summary description)As a traditional cooking appliance, the rice cooker is undergoing an upgrade and adjustment of its product structure in recent years. The rice cooked by the IH rice cooker has the characteristics ofδ even heating, sweet taste and Q-like texture. Many consumers say that they use the $same rice to cook after tasting it. Rice, the taste of riλce cooked by IH rice cooker is indeed greatly improved compared to the old products. The new rice cooker represented by IH has promoted the development of my coun♦try's rice cooker industry and has shortened the distance with advanced εcountries such as Japan and South Korea. . IH rice cookers h<ave driven the development of the domestic rice cooker industry, but after the ®rapid growth of the first two years, the current market growth rate hasβ begun to slow down. On the one hand, it is because many consumerδs have overdrawn part of the market by upgrading in advance;α on the other hand, because the overall average price of IH products is too high, manβy consumers are discouraged when purchasing. Consum∑er demand for rice cookers in other areas is also increasing. In summary, its requirεements can be roughly divided into the following points: H>uman needs Consumers have been calling for the desig n of products to be humane. For rice cooker products, many manuεfacturers are also making continuous improvements in product details. For example, th≈e position of the operation panel is moved from the side to the top, ₹which saves consumers the pain of bending over; the rice scoop is designed to be uprig&ht or curved, avoiding the direct contact between th$e bottom of the rice scoop and the desktop; in addition, there is a voice prompt function,≤ a key to remove the cover, etc. According to the survey data of rice c™ooker consumers conducted by the Design, Research and Evaluation€ Center of China Household Electrical Appliances Research Institute, consumers con'tinue to pay more attention to "the taste of rice"; The demand for mat♠erials, cooking speed, etc. has also increased. In terms of interaction, the simple and stylis h touch operation panel has become the first choice for consumers over key operation. Health needs In♥ the context of consumption upgrading, Chinese people have a str←onger desire for a better life and a stronger demand fo✔r a healthy life. In terms of diet, it pays more atten∏tion to nutrition and health. Some rice cookers on the market have already reflected health fun£ctions, such as: brown rice germination function. With the increase in cons±umer demand and the segmentation of consumer groups, low-sugar ric©e cookers have also emerged as the times require. This type of rice cooker reduces the> sugar content of the rice by separating the rice soup from the rice, dissolving the excess sugar into the rice soup and discharging it, which is a great boon for diabetics and fitnes✘s people. In addition, the material safety of rice cooker products has also received special attention, and functions such as uncoated inner pots, antibact★erial materials, and high-temperature steam cleaning have also a¥ttracted the attention of many families with children. ™From the "audience era" of passively accepting products in the¶ past to the "user era" of actively accepting and part<icipating in value co-creation, only human-designed products with user participation an₽d co-creation can meet diverse needs.
The development direction of rice cooker tends to be huma★nized, healthy and healthy
(Summary description)As a traditional cooking appliance, the rice cooker is underg←oing an upgrade and adjustment of its product structu→re in recent years. The rice cooked by the IH rice cooker has the characteristics of even he&ating, sweet taste and Q-like texture. Many consumers say that they use the s¥ame rice to cook after tasting it. Rice, the taste of rice cooked by IH rice ♣cooker is indeed greatly improved compared to the old products. The new rice co∞oker represented by IH has promoted the development of m₩y country's rice cooker industry and has shortened the distance with advanced countriesα such as Japan and South Korea. .
IH rice cookers have driven the development of the domestic rice δcooker industry, but after the rapid growth of the first two years, the current market ♣growth rate has begun to slow down. On the one hand, it iδs because many consumers have overdrawn part of the m≠arket by upgrading in advance; on the other hand, because the overall average price☆ of IH products is too high, many consumers are discouraged when purchasing. Cons$umer demand for rice cookers in other areas is also increasing. In summary, its requirements can φbe roughly divided into the following points:
Human needs
Consumers have been calling for the design of products to be humane. For rice cooke↓r products, many manufacturers are also making continuous improvements in prod uct details. For example, the position of the operation panel is± moved from the side to the top, which saves consumers the pain of ∞bending over; the rice scoop is designed to be upright or curved, avoiding the direct co✘ntact between the bottom of the rice scoop and the desktop; αin addition, there is a voice prompt function, a key to remove the cover,↑ etc. According to the survey data of rice cooker ←consumers conducted by the Design, Research and Evaluation Center of China Household αElectrical Appliances Research Institute, consumers continue to pay more attention to "¶;the taste of rice"; The demand for materials, cooking speed, etc. has also increased. In terms of interaction, the simpΩle and stylish touch operation panel has become th™e first choice for consumers over key operation.
Health needs
In the context of consumption upgrading, Chinese people have a stronger desire for a better life< and a stronger demand for a healthy life. In terms of diet, it pays more attent®ion to nutrition and health. Some rice cookers on the market> have already reflected health functions, such as: brown rice germinatioγn function. With the increase in consumer demand and the segmen≈tation of consumer groups, low-sugar rice cookers have ✘also emerged as the times require. This type of rice cooker reduces th e sugar content of the rice by separating the rice soup fro m the rice, dissolving the excess sugar into the rice soup and discharging it₹, which is a great boon for diabetics and fitness >people.
In addition, the material safety of rice cooker pro→ducts has also received special attention, and functions such< as uncoated inner pots, antibacterial materials, and high-te'mperature steam cleaning have also attracted the attention of many fam∑ilies with children.
From the "audience era" of passively accepting pr§oducts in the past to the "user era" of actively acc epting and participating in value co-creation, only human-designed products with δuser participation and co-creation can meet diverse needs.
- Categories:Company News
- Author:
- Origin:
- Time of issue:2021-12-30 11:43
- Views:
As a traditional cooking appliance, the rice cooker is undergoing an upgrade and adjustment of itδs product structure in recent years. The rice cooked by the I'H rice cooker has the characteristics of even heating, sweet taste and Q-like texture. Many$ consumers say that they use the same rice to cook after tasting it. Rice, the ta™ste of rice cooked by IH rice cooker is indeed greatly i•mproved compared to the old products. The new rice cooker represented by IH has promoted the de₽velopment of my country's rice cooker industry and has shortened' the distance with advanced countries such as Japan and South Korea. .
IH rice cookers have driven the development of the domestic rice cooker industry, but after the ra>pid growth of the first two years, the current market grow∞th rate has begun to slow down. On the one hand, it is because m♣any consumers have overdrawn part of the market by upgrading in advance; on the o¶ther hand, because the overall average price of IH products is too high, many ±consumers are discouraged when purchasing. Consumer demand for rice cookers in other areas is also× increasing. In summary, its requirements can be roughly divided into the following points:
Human needs
Consumers have been calling for the design of products to be humane. For rice cooker₽ products, many manufacturers are also making continuous improvements in product 'details. For example, the position of the operation panel is moved from tφhe side to the top, which saves consumers the pain of bending overγ; the rice scoop is designed to be upright or curved, avoiding the dir∑ect contact between the bottom of the rice scoop an™d the desktop; in addition, there is a voice prompt fβunction, a key to remove the cover, etc. According to the survey d★ata of rice cooker consumers conducted by the Desi≤gn, Research and Evaluation Center of China Household Electrical Applian®ces Research Institute, consumers continue to pay more εattention to "the taste of rice"; The demand for materials, cooking speed, etc. has a↑lso increased. In terms of interaction, the simple and stylish to←uch operation panel has become the first choice for consumers over key operation.
Health needs
In the context of consumption upgrading, Chinese people have a stronger desire for a better δlife and a stronger demand for a healthy life. In terms of diet, it pays more attention to nutrition and health. Some rice cookers on the market have alre ady reflected health functions, such as: brown ricγe germination function. With the increase in consu≤mer demand and the segmentation of consumer groups, low-sβugar rice cookers have also emerged as the times require. This type of §rice cooker reduces the sugar content of the rice by separating the rice soup from the♠ rice, dissolving the excess sugar into the rice soup and discharging it, ©which is a great boon for diabetics and fitness people.
In addition, the material safety of rice cooker produ×cts has also received special attention, and functions such as uncoa™ted inner pots, antibacterial materials, and high-temperature steam cleaning have also a≥ttracted the attention of many families with children.
From the "audience era" of passively accepting products in the p♦ast to the "user era" of actively accepting and participating in value co-creaΩtion, only human-designed products with user participation↕ and co-creation can meet diverse needs.
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